CREATING FOR FANS, AS A FAN
I didn't build @theconcertbesties and @fangirl.allthetime as a strategist.
I built them rooted in the thing that started it all: actually being a music fan.
100M+
Post Impressions
50M+
Accounts Reached
7M+
Engagements
1000+
Content Pieces Shared
30,000+
Cross-Channel Followers
Metrics based solely on my content created across all my platforms
@theconcertbesties
@fangirl.allthetime
25K
5K+
FOLLOWERS // INSTAGRAM + TIKTOK
FOLLOWERS // INSTAGRAM + TIKTOK
A platform documenting the full fangirl and music
experience, from ticket buying hacks and
tour hype to post show content. I have served as the
content and brand partnerships lead for this account,
taking initiative to build a highly-engaged global
community of music fans.
Sharing the same love for live music, but in a
personal, unfiltered way. I created this brand to
continue to connect with music fans in a less
produced, more authentic way through my own
voice and experiences.
FAN RESOURCES
POP CULTURE
TOUR ROLLOUTS
ARTIST PROMOTION
FAN COMMUNITY
TOUR PROMOTION
PERSONAL POV
FROM ONE FAN
TO ANOTHER
TOUR-FOCUSED
FAN-FOCUSED
ARTIST-FOCUSED
EXPERIENCE-FOCUSED
As a fan creator, supporting other fan creators will always matter to me. Through my holiday gift guides, I've spotlighted fan artists and designers who turn their love for music into incredible merch and artwork, and made it easy for other fans to support them through direct shop links.
Creating pre and post show content around award seasons and major events doesn't just hype up the community, it drives real time impressions, follows, and engagement when people are actively searching and tuning in.
BEYOND THE FEED
Bigger strategic work beyond content creation to promote community growth.
TOUR ROLLOUTS
WHEN THE WORK GETS NOTICED
Creating content around the music and artists I love is a gift in itself. But when the people behind those passions actually find it, that's something else entirely. These are the artists, fan communities, and brands who noticed, and made sure I knew about it.
ARTISTS
BRANDS
FAN COMMUNITIES
LADY GAGA
ALEX WARREN
MEGAN MORONEY
FINNEAS
LANY
PAUL JASON KLEIN
FRANKLIN JONAS
BRITTANY BROSKI
GABBRIETTE
ENTERTAINMENT TONIGHT
SPOTIFY
YSL BEAUTY
IMAX
TINDER
DUNKIN
​CASHAPP
GOVBALL NYC
O2
WEMBLEY STADIUM
HARRY STYLES HQ
Harry Styles' HQ Account
TEAM SABRINA
Sabrina Carpenter's HQ Account
GRACIE ABRAMS HQ
Gracie Abrams' HQ Account
NO PLACE LIKE TOUR
ROLE MODEL's HQ Account
LIVIES HQ
Olivia Rodrigo's HQ Account
CUP OF JOE
Joe Jonas' HQ Account
LAUFEYLAND
Laufey's HQ Account
CONEWORLD
Conan Gray's HQ Account
& MORE!